Bangkok University, the creative university BUSEM Bangkok University School of Entrepreneurship and Management GEM Global Entrepreneurship Monitor, Thailand Team

GCEE - Global Consortium for Entrepreneurship Education
Summer University in Thailand: Entrepreneurship in Asia and Cross-cultural Communication





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Ulrike Guelich
Ulrike Guelich

Updated 02.11.17

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Entrepreneurship & Cross-cultural Communication

Summer University 2015 in Thailand:
Entrepreneurship in Asia

(The program is closed.)

Watch the video to get an idea of how the Summer University 2015 has been (credits to Michael Staribacher).

You want to see more? Then, please, browse our Facebook page!



In this 21-day academic program across the different regions of Thailand, you gain hands-on learning experiences guided by seasoned business practitioners focusing on applicable knowledge in the fields of entrepreneurial thinking and cross-cultural communication. Look into academic and non-academic program features at Look inside!


Why entrepreneurship & cross-cultural communication in Asia?

The ability to think and act entrepreneurially is critical to the long-term success of any modern organization, and so is the ability to learn from Asia. In this program, you will learn how to get access to Asian thinking and behavioral patterns from different perspectives.

What will you get from this program?

The workload of this graduate course is worth 6 ECTS credits. Learn through experience what Thailand can teach you, get inspired through a new and fresh perspective, turn inspiration into feasible opportunities, and build a valuable network for your future. Or, just enjoy an increasing understanding of different cultures, if you are not too interested in business. Anyway, we are sure that we get you excited by this program.


What is included, and what is not?

Included are lectures, at least six company visits in different industries, accommodation,  most meals, in-country travel, as well as excursions to Ayutthaya, Chiang Mai, Ko Samet Island, Jomtien and Pattaya, and of course field trips in and around Bangkok.

Not included are your travel expenses to and from Thailand, your travel and health insurance, vaccinations (if any), and your private expenses for going out or shopping.


Program Modules    

Cross-cultural Communication
+ Creating an Entrepreneurial Mindset                 
+ Meet Successful Entrepreneurs in Thought and Action
3 Bangkok University Credits = 6 ECTS credits (transferable)


Program Fees           

The program fee is € 1.950.
A 5 % discount is offered for groups of 5 and more people.
Fees are payable 2 months before the commencement of the course.
Closing date for applications was 9th June 2015 (application period for 2015 is closed).


Extra-curricular activities

Nobody comes to Thailand to spend all the time in classrooms.
You will gain lots of hands-on experience from our framing program, such as visits, tours, and activities; using various modes of transportation, from bus over plane to tuk-tuk and long-tail boat, speed boat, and ox-coach; meeting entrepreneurs with different cultural backgrounds, such as Arabian, Chinese, Indian Japanese, and certainly Thai (e.g., Buddhist, Muslim, Christian, and ethnic groups) - giving you a new and fresh perspective on almost every aspect of doing business anywhere on the world.


Program Schedule

Please note: This schedule is preliminary since we cannot fix the final schedule before all lecturers, accommodations and travel details are confirmed. That will be in July 2015.

Summer School 2015 schedule


Bangkok University School of Entrepreneurship and Management
By the way: In this room, you will work on projects during the SummerU!


What is BUSEM, and why do we offer this Summer University?

BUSEM is the Bangkok University School of Entrepreneurship & Management. We believe that thinking and acting entrepreneurially can be taught. In our fast-changing times, entrepreneurial thinking is critical to the long-term success of any organization. Our curriculum not only provides you with in-depth knowledge of key domains in entrepreneurial skills, but also equips you with a creative mindset and a holistic perspective to turn opportunities into high value business. In partnership with Babson College, BUSEM offers a specialized Master’s Degree in Entrepreneurship.

Babson College                        Global Entrepreneurship Monitor GEM

Babson College in Wellesley, Massachusetts (USA), is the world‘s No. 1 in Entrepreneurship Education for 20 consecutive years, ranked by US News and World Report. Active support for this project comes from Bangkok University, and the GEM Global Entrepreneurship Monitoring Consortium. Bangkok University, the Creative University, was founded in 1962 and is the oldest and biggest private university in Thailand. GEM is a global research project; BUSEM is the Research Team for Thai data.

Sure, not everybody plans to start an own business anytime soon, but any successful   Manager in our times needs strongly developed entrepreneurial skills for a successful career in any field.

That is why we offer this 21-day Summer University on Entrepreneurship in Asia: See yourself how other cultures do things differently, get insights into different mentalities in Asia and look behind the touristic curtains, learn firsthand from successful entrepreneurs sharing their thought and action with you, and take a fresh look on literally every aspect of organizations.

Successful entrepreneurial thinking is global, rather than local. It needs the same skills in Asia as in Europe, in North America as in South America. What you get here in addition are Asian perspectives, approaches, ways of thinking, and ways of communication. That is why our Summer University is named ‘Entrepreneurship in Asia'.

It is open to students of all fields and certainly not limited to business students. Whether you want to run an Aid Organization, a kindergarten, a hospital in Africa, or engage in women's education in Pakistan - in any project you will need entrepreneurial thinking skills to make it a long-lasting success.

Learn from the Best, both seasoned professionals and researchers, and join us for this unique experience across the wildly different regions of Thailand!


What else does BUSEM offer?

The next coming event is the Women Entrepreneurship Conference Bangkok from 22 to 24 June 2015.

This British Council supported conference invites papers that explore female entrepreneurship. According to the Global Entrepreneurship Monitor GEM, Thailand does not only have the world’s highest rate of women entrepreneurship, but it is also one of the only countries in the world where both nascent and established female business owners outnumber their male counterparts. The conference invites participants from both UK and Thai institutions and from all over the world to advance understanding of female entrepreneurship in Thailand, the UK and other cultural settings. Emphasis is placed on analysing the strengths, challenges and business models of female entrepreneurs as well as strategies to promote and support women entrepreneurship.


Any questions?

Please ask Ms. Ulrike Guelich at We are here to help.



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BUSEM Bangkok University School of Entrepreneurship and Management
119 Rama 4, City Campus Kluay Namthai
KlongToey, Bangkok, 10110, Thailand
+(66)-2-350-3500 ext. 1795